Privacy Policy

Your privacy matters

BUY WATCHES USA (operated by LILIANG INC, 1350 Broadway, New York, NY 10018, USA) respects your privacy. This policy explains what information we collect, why we collect it, and the rights you have over your data. It applies to every visitor of buywatchsa.com and every customer who contacts us.

1. Information we collect

Order information — when you place an order (via WhatsApp, email, Telegram or this website) we collect your name, shipping address, email address, phone number and product selection.
Payment confirmation — payments are handled by third-party processors (PayPal, card acquirers, Zelle, Wise, cryptocurrency networks). We never see or store your full card number; we only keep a payment reference or receipt.
Communication records — messages you send us on WhatsApp, Telegram or email, so we can support you before and after delivery.
Technical data — standard server logs (IP address, browser type, pages visited) and anonymous analytics cookies used to understand how the site is used.

2. How we use your information

To process, pack and ship your order, and send QC photos and tracking updates.
To provide customer support and handle returns, refunds and warranty claims.
To detect fraud and keep the website secure.
To improve our catalog and website experience (aggregated, anonymous statistics).

We do not sell, rent or trade your personal information to anyone. Ever.

3. Legal basis (GDPR)

For customers in the EU/UK we process your data on the following bases: performance of a contract (fulfilling your order), legitimate interest (site security, fraud prevention, service improvement) and consent (optional analytics cookies, which you can withdraw any time in your browser settings).

4. Who we share data with

We share only what is necessary: your name and address with shipping carriers (DHL, FedEx, UPS and equivalents) so your parcel arrives, and a payment reference with the processor you chose. We may disclose information if required by law. All service providers are bound to handle data securely and only on our instructions.

5. International transfers

Our team and warehouses operate in several countries, so your order details may be transferred internationally — always only for the purposes described above and protected by appropriate safeguards.

6. How long we keep data

Order and communication records are kept for up to 3 years after your last order, so we can honour warranties and legal obligations. Server logs are rotated within 90 days. You can request earlier deletion at any time (see below).

7. Your rights

Wherever you live — including under the EU/UK GDPR and the California Consumer Privacy Act (CCPA) — you may ask us to:

Provide a copy of the personal data we hold about you (access);
Correct inaccurate data;
Delete your data (erasure / right to be forgotten);
Restrict or object to processing;
Export your data in a portable format;
Opt out of any "sale" of data — note we do not sell personal information at all.

To exercise any right, email [email protected] or message WhatsApp +44 7599 352109. We respond within 30 days, free of charge.

8. Cookies

We use a small number of strictly necessary cookies (cart and session function) plus anonymous analytics. No advertising or cross-site tracking cookies are set by us. You can clear or block cookies in your browser at any time — the shop will keep working.

9. Security

The site is served over HTTPS with 256-bit encryption. We store the minimum data needed, restrict access to trained staff, and never ask for your card details by message. If you ever receive a suspicious message claiming to be us, contact us before acting.

10. Children

Our products are intended for adults. We do not knowingly collect data from anyone under 18. If you believe a minor provided us data, contact us and we will delete it.

11. Changes to this policy

If we update this policy we will change the "last updated" date below and publish the new version on this page.

Last updated: September 4, 2026 · Questions? Email [email protected] — we reply within minutes, 24/7.